What to Look for in a Web Designer or Design Agency

Google for web designers or web design firms and also you will get millions of outcomes for corporations all promising very similar things: timely delivery, budget-friendly, search engine optimization and cross-browser compatibility, etc. Now in the event that they were all so nice, why are there so many crappy websites you may ask. Listed below are some qualifications that will enable you to to weed out the great web designers from the bad ones.

Great Portfolio

An excellent portfolio displays creativity, fashion selection and most importantly has examples of real consumer work and not just spec work from school. Be certain that the web designer’s total type of their portfolio matches what you might be looking for. Test out their beforehand launched websites to ensure that they’re consumer-pleasant, error-free, suitable for their target market and fast-loading.

An important portfolio always trumps design experience or education. Web designers with an excessive amount of experience could possibly be set of their ways and less open to new concepts or trends. And just because someone took a number of lessons for design doesn’t imply that they’ve an eye for it. Now we have encountered many websites offering web design services with hideous websites.

Buyer Service

No matter how stellar your designer or agency is, if they can’t reply to your calls or emails in a timely method throughout enterprise hours, they most likely can’t meet your deadline. This can imply loss of life to your online business if your project is time sensitive because of something like a product launch. Some freelance web designers are moonlighters meaning that they’ve full-time jobs and so they pick up the odd project here and there for extra cash. Be wary of those folks because they will likely not be round when your project goes awry forcing you to forfeit your deposit.

Required Skills

Whoever you select ought to be proficient with the web technologies your project requires. If you happen to need Flash for an animated clip, make sure that your web developer is proficient in Flash Actionscripting 3.0. If you wish to convert your website right into a CMS, ensure that they are well versed in your chosen CMS and the web technologies that assist it. Most open-supply CMS’ are controlled by PHP. It is always better to hire an knowledgeable who can excel on the things you need reasonably than a jack of all trades who is just mediocre in everything. Normally, you ought to be able to evaluate this based mostly on their on-line portfolio.

Their Timeline Fits your Timeline

All projects have a deadline or some desirered time range in which you’ll like it to be completed. Inexperienced web designers usually quote overly optimistic timelines. Regardless of how simple your website design or redesign is, it is almost inconceivable for the design process (from concept to completion) to take less than two weeks because there will always be revisions. I always giggle when a possible client emails me and estimates that their new website could be very primary and will take no more than 2 days. It’s a lot more professional to quote a longer timeline and deliver sooner than expected. Nonetheless, if your web designer says it will take for much longer than their competitors, they might be moonlighting.


Full-service is often offered by design firms because it requires a staff of builders, designers and marketing experts. Full-service signifies that they provide all-encompassing web options like search engine marketing, ecommerce, branding, mobile compatibility and social media marketing multi function place. Rarely will you find a web designer who is an professional in all of these categories, which is why some companies hire design firms if they have the budget.

Communication Skills

Communication skills are just as essential as design and programming skills because if your web designer communicates with bad grammar or spelling mistakes so will your website. Do they articulate issues well? Can they translate complicated technical jargon into laymen phrases? You possibly can simply consider their communication skills through your initial calls, emails and project proposal.

Marketing / search engine marketing Experience

What good is your website if your target market can’t find it? Your web designer or design firm should understand find out how to promote it. If you happen to discovered your web designer by via Google with trade-specific keywords then they must know something about SEO. Listed here are other easy search engine optimisation methods your web designer should implement to build your web presence:

Generate recent content related to your goal market with a weblog

Write a meta title and description tags

Embrace your keyword search terms in your headings and subheadings (H1 and H2 tags respectively)

Sprinkle your keyword search terms throughout your content material

Create a sitemap for search engines to crawl

Add your website to on-line enterprise directories

For more SEO strategies, seek advice from my weblog put up about Driving High Quality Web Traffic.

Buyer References

Ask for consumer references and make a point about calling them. Ask their purchasers whether they had been responsive, on time and within budget. Some web design firms look for work through freelance websites corresponding to Guru where you can find reviews.

Social Media Presence

Social Media helps you reply to individuals talking about your brand and understand how they understand your company. There are such a lot of social media networks however the ones to monitor are Twitter, LinkedIn and Facebook. A very good follow is to submit a standing replace whenever you publish a blog put up or new web content.

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